In the early years of the 18th century it was fashionable, for wealthy families, to send their son and heir on a tour of Europe. A trip that was designed to introduce the young ‘milord‘ to the art, history and culture of Italy. The British educational system was based on Latin and Greek literature and philosophy. An educated person was taught Latin and Greek from a very early age. Aristocratic families would send their sons to Europe to complete their education. This was known as the ‘Grand Tour’. The young gentlemen were often accompanied by a ‘learned guide’ a person who could act as a tutor and school their young charges in the finer points of art, music and literature. These guides were known in Italian as ‘cicerone’ or ‘bear leaders’ and were a common feature of the ‘Grand Tour’.
THE JOURNEY – Young gentlemen would make the journey south from The British Isles, either by ship or overland by horse and carriage. There are numerous reports of these young travellers being made chronically ill by travel sickness, rough seas and ‘foreign food’. In the 1730s and 1740s roads were rough and full of potholes, carriages could expect to cover a maximum of 15-20 miles per day. Highwaymen and groups of brigands often preyed on travellers, hoping to steal money and jewels. In the days of the ‘Grand Tour’ travel wasn’t for the faint-hearted. Crossing the Alps was a particular challenge. Depending on the age and level of fitness of travellers, it may have been necessary to hire a sedan chair to be carried, literally, by strong local men over various Alpine passes. In fact the ‘chairmen of Mont Cenis’ close to Val d’Isere were known throughout the Alps for their strength and dexterity. These ‘chair carriers’ worked in pairs and groups of four, six or even eight men – they physically carried the ‘Grand Tourists’ over the Alps.
TRAVELLING – Having endured a crossing of the Alps the young ‘milordi’ would head to Milan or Turin where the local British consulate would offer a warm welcome. However, the really attractive destinations were further away, particularly Venice, Florence, Rome and Naples. These cities were renowned for their entertainment, lavish parties and sense of fun. There’s a fantastic cartoon, by David Allen (above) showing a young aristocrat arriving in Piazza di Spagna, Rome. His carriage is instantly surrounded by local touts, street performers, actors and actresses, all anxious to separate young ‘Algernon’ from his trunk full of cash! It’s interesting to remember that the Italians have been welcoming tourists to their lands for centuries. They’ve learned a thing or two about helping newly arrived foreigners!
VENICE – In Venice the British Consul Joseph Smith was an art collector and supporter of local artists. Smith lived in a small palace on the Grand Canal, filled with paintings, art, books and coins. He was patron of Canaletto, probably the most famous and popular Venetian painter of his day. Canaletto painted ‘vedute’ scenes of Venice. Every Grand Tourist wanted to leave with a Canaletto painting as a souvenir of the Grand Tour. Smith’s art collection was so impressive that a young King George III purchased the entire collection in 1762, when he was himself on the Grand Tour. So Joseph Smith’s art collection became the basis of the British ‘Royal Collection’ of art much of which can still be seen at Buckingham Palace or in the National Gallery, London today. Whilst in Venice the young Grand Tourists would attend concerts, visit churches and wherever possible attend a ball or two. Venice at Carnival time was a particular fascination – an opportunity to put on a mask and be whoever you wanted to be!
A typical Grand Tour of Europe could last up to two years and would always include several months staying in each city visited.
Florence was popular for its renaissance art, whilst Rome was essential for proper, classical Roman remains. Florence grew in popularity a little later, in the 19th century.
IN ROME – many of the Grand Tourists funded excavation work in and around the Roman Forum and the Colosseum. Many of the Grand Tourists wanted to acquire a Roman statue or sculpture to take home as a souvenir. There were numerous stonemasons working in and around the basement of the Colosseum, creating modern and ‘antique’ marble sculptures. Even in the 18th century demand exceeded supply in the ‘genuine Roman sculpture market’. Many Grand Tourists left for home with an ‘original’ antique Roman statue, which years later, under expert examination turned out to be a fake! The artist Panini painted several imaginary compositions of young Grand Tourists surrounded by paintings of Roman buildings and ruins. Each of the ‘ruins’ in the paintings was based on an actual Roman building. For example, in the painting below The Pantheon is clearly visible just to the right of the two standing gentlemen. Above the Pantheon is the Colosseum. On the left of the painting above the two seated gentlemen the Roman arches of Constantine and Septimius Severus can be seen.
The Grand Tour inspired many travellers to take a greater interest in Roman history and art. The British School at Rome was established to learn more about the Roman ruins and to fund excavations. The School still exists today. Below is another painting by Panini showing the wonders of Modern Rome (1750s) – featuring details of Baroque fountains, palaces and elegant piazzas.
NAPLES – for fun and excitement on the Grand Tour was very popular. Lord Hamilton, British Ambassador in Naples was a wonderful host and put on spectacular parties and musical evenings. His second wife Emma Hamilton would dress in Roman and Greek style clothing and perform a series of ‘Attitudes’ where guests had to guess her identity. It was here at the Hamilton residence that Emma attracted the attention of Lord Nelson, British naval hero of the day, and they became lovers.
Meanwhile Vesuvius, the volcano that dominates the Bay of Naples was having an active phase in the 1760s and 1770s, most days steam could be seen rising from the crater and frequently, especially after nightfall, streams of glowing lava could be observed. Lord Hamilton wrote several articles on Vesuvius and the lava flows that he witnessed. Many visiting painters were inspired to paint Vesuvius and the surrounding area. The science of vulcanology was in its infancy. The spectacle that Vesuvius offered visitors most nights must have seemed quite extraordinary to the young British Grand Tourists – typically away from home in strange and different lands for the first time.
From Naples it was relatively easy to arrange transport on a British ship back to England. So Naples was a popular end point for the 18th century Grand Tour. The young aristocrats would board a ship bound for England and assuming no rough seas they’d be home within a few weeks. Typically they’d have extensive luggage including marble statues and friezes from Rome, paintings and glassware from Venice, even lava samples and pumice stone from Naples. All these souvenirs would be displayed with great pride in the family home. The impact on British country houses of the Grand Tour can still be seen today. Almost every stately home in Britain has several paintings by Canaletto, commissioned during the Grand Tour. Many stately homes have a sculpture gallery, often specially built to accommodate the Roman statues and marble work brought back from the Grand Tour.
In a sense the Grand Tour was the start of modern tourism, it was a journey taken to learn and experience new and different styles of art, architecture and culture. A journey designed to understand and learn about Europe. The Grand Tour was a couple of years enjoying the best that Europe (especially Italy) had to offer. Parties, ladies, fine food and wine – and family members at a distance – a letter from mama or papa would take weeks to arrive. The young aristocrats had freedom, fun, sun and souvenirs. What finer way to complete a young gentleman’s education. Head home with a sack full of souvenirs and a full and varied experience of life – this was escapism at its best!
- ‘Milordi’ is a term referring to aristocratic men, literally meaning ‘my lords’. In the days of the Grand Tour the term ‘milordi’ was an ironic and satirical way of referring to young, aristocratic men, travelling in Europe with (generally speaking) more money than sense.
- Cicerone or bear-leader was a popular term for a man who escorted young men of rank or wealth on their travels on the Grand Tour. The role of cicerone or bear-leader blended elements of tutor, chaperone and companion. These tutor-companions were often hired to keep the young ‘milordi’ out of trouble and to ensure that they didn’t do anything to embarrass their families. The name Cicerone originally comes from ‘Cicero’ referring to the famous Roman orator, politician, thinker and writer., who lived from 106-43 BC.
- To learn more about unique travel opportunities today check out our web site: Grand Tourist for ideas and examples of exceptional travel experiences.
- Prepared: 23-11-17
- Updated: 03-11-18